Ülker Bizim Yağ| Strawberry Island
Before Ülker Bizim Yağ Strawberry’s digital launch, we made a research to find out the right media to reach the right target audience, and the right answer was field. Strawberry Island went down to field after the social media application was prepared, and we had the exact results we have expected. The 2-part advergame caught not only the attention of children, but also the attention of parents. During the campaign, we witnessed little rebels who kept on saying “Mon, I will play too” or “Dad, you constantly play”. Strawberry Island became one of the best cases that shows how digital marketing has effective results when reaching to the right audience.