Abdi İbrahim| Snorters
We prepared an online-offline integrated campaign which has a field part too to promote Bruno, the new product Abdi İbrahim developed for nasal congestions. In our video-based application, parents uploaded videos of their children with a message about the product from the application page and kiosks in the shopping malls. Snorters campaign grew fast and travelled all around Turkey with Bruno Health Trailer. Bruno, who was born right in front of our eyes only 2 years ago, now cures the congested noses of not just the kids, bu also of moms, dads, uncles and aunts. We keep on watching Bruno’s success with pride.