Avea wanted to announce its new youth brand Woops with a launch that will rock social media. Without further ado, we rolled up our sleeves with our business partner College Production. Our goal was to organize the biggest Twitter meeting under the sponsorship of Avea. We started the operation with Twitter phenomena. Taci Kalkavan ignited the fuse and gave the signal by saying “Let’s meet up” to other phenomena. The event just boomed when followers answered the call, along with Twitter phenomena. The venue of the meeting of thousands of people was Maslak Arena, and when they answered a tweet to them by saying “To whom shall we send the bill?” everyone felt the ice cold. But when Avea took responsibility and said “Send it to us”, a magnificent night in Maslak Arena with Hande Yener and Murat Dalkılıç was organized.
Our virally booming campaign in Twitter made even phenomena who we were not contracted join the campaign. The campaign went international with the “@barackobama @whitehouse Başgan #Bibulussak ev müsait mi? Tembih ederim çok şaapmayız evi :/ @tacikalkavan’’ tweet. A tweet, saying “#BiBulussak if you come, i şayn brayt lake daymınt@tacikalkavan’’ was also sent to Rihanna with hope.
Avea Woops gained the love of youngsters. The campaign became a trending topic 3 times organicly with BiBulussak hashtag, and 27,000 tweets were sent. At the end of the campaign, we reached a colossal number of 20,000,000. Furthermore, we made this campaign which is equivalent to an advertising spending of millions of dollars in 5 days.