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Bingo| My Baby

Digital Campaign

We wanted to add more value both to mothers, children, and women laborers, starting with Bingo's "Plus Value" strategy. We involved children as women’s most valuable asset to this campaign an asked the kids to draw their mother. We chose the best ones with a jury formed by a group of children and transformed the drawings into fabric dolls strictly sticking to the originals and send them to the owners.

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