Bingo| The Smell of My Sweetie

Digital Campaign

Mothers forget nothing, especially the wonderful moment that they feel the smell of their sweeties. For Bingo's new product Kuzumun Kokusu (The Smell of My Sweetie), we prepared a digital launch campaign that tells these moments.

Do you remember your first meeting with your mother? It's normal, we don't remember too. But we are sure that your mother will tell that first meeting, that very moment she felt your smell like yesterday. In Mother's Day, we prepared an emotional video for Bingo's new product Kuzumun Kokusu (The Smell of My Sweetie), in which any mother will find something from herself when she watches it. With our campaign in Bingo Facebook page, we collected the best sentences that describe those first meeting moments. The result? 137.413 people watched our video, 50 people joined our campaign. Mothers got emotional; young or old every sweetie was embraced. Everyone heard of Bingo Kuzumun Kokusu (The Smell of My Sweetie).

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