Corona| Open Corona, Run Off to Ibiza

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We both had fun and got jealous in this campaign. During the preparations of the digital campaign of Corona, we found awesome ideas. At the end, we decided on an advergame with Corona bottle having the leading role. Contestants tried to open the bottles and then throw slices of lime into them. The contestant with the most points went to Ibiza, and we hankered after the contestant. After some of us started to complain as “We do the job, someone else goes to Ibiza”, we cooled down the heat by creating an Ibiza-like atmosphere at the agency.

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