Dore| Karaoke

Integrated Application

We said “A taste that is so delicious should get on the stage and become famous” for Ülker’s new product Dore’s launch campaign and brought a fun application down to the field. We made everyone sing the jingle of this taste with a karaoke application. At the end, everyone memorized this jingle, which is as delicious as the taste of the product. While listening to the people who had their first stage experience or who waited for an opportunity to be discovered, we felt like the jury in Acun’s show. We shared the videos we have shot in the field from social media, and added more fame to Dore.