Ekici Peynir| Only an Expert Knows the Truth
As Ekici’s new ad campaign starred kids, the real expert on taste, we went on and made a video application where they would put their expertise in use. Prepared in TV format, the kids joined the program via a web cam. They have such answers to questions like what is offside, what is Ricotta, etc. that the world of science and philosophy was baffled. Over 2000 videos were uploaded in the application. Contestants whose answers were chosen as the best by a jury won prizes from Ekici.