Strategy and Brand Positioning
Kollektif doesn’t mess with the DNAs of the brands. In every work, it tries to tell these DNAs to the target audience in a right way. It strengthens the value of the brand with right strategy and positioning. It does not accept a static brand perception. It updates its brands’ strategies according to the realities of the market, trends and ever changing consumer behavior. It firmly believes that being innovative adds to the value of the brand. But it definitely knows the differences between being bald and crazy and does not lead their brands into adventures.