PackUpp | Content from the Future
We have prepared a content from the future with the help of artificial intelligence for PackUpp, which brings a new breath to the delivery sector with its technological solutions. We tried to imagine the world of 2030 by giving written commands to Midjourney and we wanted to show PackUpp's delivery solution in this world. With the commands we gave, our art directors made a small logo touch to the image created by Midjourney's artificial intelligence, and for the first time in Turkey (perhaps the world), we used the image created by an artificial intelligence as social media content.
We had real-time communication before, but for the first time, we created content from the future.
The content which we published on july 5th, was the first work that has been used by text-to-image artificial intelligence platforms for brand communication. (Yes, even before Heinz's A.I. Ketchup job…)
We produced 17 images on Midjourney until we reached the final image.
We added Midjourney's artificial intelligence as art director to the tagline for the competitions we participated in.